Live events association to curate content at Confex
International Confex has agreed a partnership with the International Live Events Association UK Chapter (ILEA) that will see the organisation curate content at the show targeted towards both corporate visitors and event agency staff.
Last year, the association brought views from brands including PlayStation, Innocent and Santander, to the Confex main stage. For the 2018 show, ILEA UK will expand on this with sessions from leading agencies as well as international brands. As part of the partnership, ILEA UK will also be curating a series of sessions and workshops on health and wellness following its involvement in Eventwell this year.
“Our corporate visitors really like to hear from other brands, not just on how they construct their event strategies, but how they work events into their overall business promotion,” said Liz Agostini, event director, International Confex. “We’ve got a great programme developing and we’re looking to focus on businesses, agencies, associations, and many other sectors of the industry; ILEA UK have great ideas for compelling content and we’re looking forward to seeing what they come up with.”
“No one is closer to the brands and businesses using events than us right now, and we’re delighted to be presenting some of the biggest companies to talk about their view of events as a marketing medium,” said Carlo Zoccali, president, ILEA UK Chapter. “We really value our partnership with International Confex, and look forward to seeing many of our members at the show.”
ILEA UK is a supporter of Eventwell 17, the industry’s response to health and wellbeing issues within events.
Published Date: 04/10/2017