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Hong Kong’s conference ambassadors set to bring in $10m

Business leaders in Hong Kong have joined forces to promote ‘the vertical city’ as a meetings and conventions destination.

The Ambassador programme is led by the Hong Kong Tourism Board (HKTB) with the aim of revitalising Hong Kong’s meetings and conventions industry and strengthening the city’s status as ‘The World’s Meetings Place’.

“As we chart the road to recovery, we are grateful to have over 100 prominent leaders of the community join us in promoting Hong Kong as the preferred host for global MICE events,” HKTB chair Dr YK Pang said.

“The Hong Kong Convention Ambassador programme is formulated not only to bring business events to the city when travel resumes. It will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery. The economic multiplier effect of hosting world-class MICE events is huge. And the HKTB team is here to offer full support to the Ambassadors’ efforts,” he added.

On average, people travelling for business, meetings and events generate at least 20 per cent more for the local economy per capita than leisure travellers do. The Hong Kong Convention Ambassadors aim to tap into this business traveller spend and generate revenue for the Hong Kong economy by lobbying the city as a conference destination.

The Hong Kong Convention Ambassador programme is already paying off as lobbying efforts landed the city its first-ever Greater Bay Area Artificial Intelligence Congress with more than 2,400 participants scheduled for November 2021.

“Hong Kong is in the best position to host this GBA event given its leading position as the most international city and a gateway to the mainland. The ambassador programme will certainly deepen the network between the HKTB and business sectors to bring even more leading international events,” ambassador and Hong Kong Productivity Council chief marketing officer, Mr Henry Li said.

Fellow ambassador, Professor Philip Chiu, associate dean in the faculty of medicine at The Chinese University of Hong Kong and congress, successfully lobbied to host the 15th Asia Pacific Congress of Endoscopic and Laparoscopic Surgeons of Asia in Hong Kong.

The congress will be held at the Hong Kong Science & Technology Park in November 2021. It is the biggest conference in Asia in endoscopic and laparoscopic surgery and is estimated to bring significant economic benefits and further elevate the city’s medical standing.

“Hong Kong has solid fundamentals and a track record in hosting international medical conferences, thanks to its connectivity, service quality, efficiency, and the city’s leadership in various medical fields,” Professor Chiu said.

“Together with leaders in other specialities, I am honoured to take part in promoting Hong Kong as the international city for conferences.

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