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Malaysia International Trade & Exhibition Centre adds new meeting space

Kuala Lumpur-based Malaysia International Trade & Exhibition Centre (MITEC) has revealed plans to increases the number of its meeting rooms.

“It makes perfect sense for us to leverage on our current capacity and abilities to further expand our meetings and conferences business,” Gunther Beissel, CEO of MITEC, said.

MITEC is add to extra meeting rooms which will open in September. The theatre-style rooms can accommodate up to 1,200 pax, with banquet seating for around 650 pax.

The second room is slightly smaller and can hold up to 400 pax for theatre style and around 240 pax for banquet arrangements. The meeting spaces can also function as smaller exhibition areas close to other conference rooms.

Upon completion, the Malaysia centre located in the capital of Kuala Lumpur will have a total of 11 exhibitions halls, one ballroom, 13 meetings rooms, two outdoor amphitheatres and two new multipurpose rooms. Some of the ceilings are 36m high – the first of its kind in Malaysia.

“As a premier venue business partner, MITEC’s facilities are continuously upgraded to stay ahead of its market demand through offering higher value customised client solutions and in-house expertise,” Beissel said.

The centre is the third largest venue in Southeast Asia and capable of hosting ‘mega-exhibitions’ for more than 100,000 visitors and conventions with the capacity of 20,000.

A total of events 135 events were held during 2018 – 108 national and 27 international, while a total of 18 exhibitions took place.

In a bid to improve the digital presence, a new website was launched and a 360 Virtual Reality for the Centre was used during international roadshows and events.

“In 2018, we have been exceptionally successful in partnerships. Locking down a five-year agreement with United Business Media (M) Sdn. Bhd (UBM Malaysia), we will host four of UBM’s renowned events from 2019 – 2023 and a biennial event from 2019 – 2028,” Beissel said.

“We also sealed an exclusive collaborative partnership with Guangdong Tanzhou International Convention & Exhibition Centre (GICEC) China, already carving our presence in Asia. These are long-term business partnerships that will increase our international outreach and generate the economic impact for Malaysia,”

More than 1.2 million delegates and visitors converged on Kuala Lumpur in this period delivering an economic impact of RM526 million (£105m) to Malaysia. This is a 79 per cent increase of delegates and visitors compared to the corresponding period last year.