Congress organiser MCI Group has bolstered its presence in Germany following a merger with Hamburg-based events agency Wolf trifft Jaeger.
The office will become fully operational on August 1 and is MCI's fifth in Germany, after Berlin, Düsseldorf, München and Stuttgart.
Andreas Laube, managing director MCI Germany, says: “The fast and ongoing transformation of our customers through digitisation and connection of products, value chains and business models has substantially changed the role of our agency. With this merger, we strengthen our position as a trusted advisor and solution designer for our customers. We broaden our expertise to create strategic solutions and creative experiences and help our customers to cope with their communicative challenges”.
Sebastien Tondeur, MCI chief executive officer said that the opening of the Hamburg office strengthened MCI’s presence in Europe, and specifically in Germany as one of the company’s key markets.
“Our global footprint requires us to adapt and provide the services asked by our corporate and association clients to enhance their organisational performance, be able to support them wherever they need a local market presence… As for the Hamburg expertise, design and creative solutions are paving the way to the future. For our clients, it means more experiences and engagement together with MCI.”
With the opening in Hamburg, MCI will have 61 offices in 31 countries.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
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