Microscopy congress wins award for collaboration
The organisers of the 19th International Microscopy Congress have won a prestigious award.
The partnership between the organising committee of the quadrennial meeting, which was held at the ICC Sydney in September this year, and congress organiser Arinex, scooped the IAPCO Driving Excellence Award for Collaboration at the IBTM World Meetings Leadership Summit, in Barcelona.
Arinex helped the IMC’s organising committee develop a new commercial model for the congress, which resulted in a significant increase in both sponsorship and exhibition sales. Combined sales up nearly a third (30 per cent) on the previous congress, which was held in Prague, in 2014.
Accepting the award, Arinex market development manager Drew Whait, said: “The outcomes from IMC19 show the potential gains to be made from genuine collaboration. By working as an extension of the IMC19 committee, rather than in a client-supplier relationship, the congress achieved its objectives and surpassed targets.”
Arinex CEO Tamara Kavalec added: “IMC19 has been a ten-year journey with our clients, Professors Simon Ringer and Paul Munroe, Business Events Sydney and Arinex; we lost the first bid in Rio then won three years later in Prague. It was a team effort every step of the way.”
Professor Simon Ringer, IMC19 chair, said: “The Arinex team were innovative and they were determined to create a new business model for this community so we could sell a sponsorship business case for the industry. This industry has responded terrifically to this model. It’s very significant that we’ve exceeded the sales from the 2014 meeting in Prague in central continental Europe; that’s no mean feat. And so it has really been a key collaboration for us.”
Published Date: 27/11/2018