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Montreal becomes first Canadian city to join GDS-Index

Montréal, host of this year’s World Environment Day 2020, has become the first Canadian city to join the Global Destination Sustainability Index (GDS-Index)  – a movement that seeks to ‘engage, inspire and enable urban centres to become more regenerative places to visit, meet and thrive in’.

Initiated by Tourisme Montréal, a not-for-profit organization, the city has pledged to benchmark the sustainability performance of Montréal, in tourism, meetings and events.

Further it has agreed to support the development of a sustainability strategy and promote and integrate the 17 Sustainable Development Goals into the events and visitor economy.

Yves Lalumière, CEO of Tourisme Montréal, said: “Tourisme Montréal has always stood for innovation and forward-thinking. We strongly believe that committing to such strategy, alongside our partners, members and suppliers, will create a positive impact on the local communities, promote the harmonious cohabitation of residents and tourists, encourage responsible tourism and develop sustainable commercial actions that are conducive to growth. Following the impact of the pandemic on the tourist industry, there is no doubt that we must build it back upon the principles of sustainable development.”

Guy Bigwood, managing director of the GDS-Index, added: “Montréal is already recognized as a pioneer, with tangible assets in innovation and creativity, great cooperation between Tourisme Montréal and its partners and suppliers. Tourisme Montréal has a great opportunity to create new advantage and push the city forward to become the leading sustainable destination in North America. We are delighted that they have decided to join the GDS-Index and even more that they have chosen such a momentous day to do so.”