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Growing revenues at the heart of PCMA’s Knowledge Exchange

PCMA’s next Knowledge Exchange in London will explore innovative ways to grow revenue beyond traditional sponsorship models.

The programme, sponsored by Visit Brussels, is designed for senior association professionals and will take place at the QEII Centre in Westminster, London on 25th October 2018.

Sven Bossu, head of Innovation, ESTRO (European Society for Radiotherapy and Oncology) and Tash Joyner, congress manager, WCPT (World Confederation for Physical Therapy), will discuss how brand experiences are changing the landscape of traditional sponsorships.

During this discussion, participants will learn about innovative ways to evolve outdated revenue models and the benefits and possible outcomes of exploring creative sponsorship ideas and developing experiential assets that tell a brand’s story and further engage key audiences and stakeholders.

Luca Favetta, PCMA regional business director, EMEA, said: “We are looking forward to Business Events Strategists in the UK joining us for this collaborative discussion, aimed to inspire our industry to fearlessly take risks in order to drive positive change and achieve organisational growth and success.

“As well as mediating Tash and Sven’s session, I will bring attendees clear examples from PCMA’s 2018 Convening Leaders conference in Nashville, Tennessee, when our association found innovative ways to enhance participant experiences and generate revenue.

The event is part of the wider The Business of Events (TBOE) programme, which will include the first ever parliamentary debate, hosted by the All Party Parliamentary Group for the events industry, and the annual TBOE Senior Leadership Forum.