Planners invest in Dubai as emirate prepares to host Expo 2020

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Issam Kazim Issam Kazim

Dubai Business Events (DBE), the city’s official convention bureau, has secured 118 business events in the last six months, attracting 75,200 delegates to the city.

The events, a mix of conferences, meetings and incentives, include the 1,100-delegate World Hospital Congress 2021, Geospatial Week 2021, which is expected to attract 750 delegates, and the AIPPI World Intellectual Property Congress 2025, likely to draw 3,000 delegates.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: ‘’Dubai continues to consolidate its position as a leading destination for global travel and business events, and the recent bid wins are a testimony to the strides we have made as a city to attract and host large scale business events. With the DBE team working closely with stakeholders to ensure that the city has the robust capabilities to cater to a wide range of business events, we are seeing meetings planners and decision makers are finding the city to be an increasingly compelling option.’’

DBE recently hosted five study missions, including groups from India and Europe, which attracted 205 planners and buyers during the first half of 2019. In addition to these inbound missions, DBE also organised roadshows across key markets, including London, Toronto, Moscow and Chennai.

Steen Jakobsen, Assistant VP of Dubai Business Events, said: “The past six months have been a busy and productive period in terms of DBE’s ongoing activities and projects, and Dubai’s elevation on a global scale has been supported by new hotel and venue openings, as well as activities and attractions in the city. These developments directly contribute to providing planners with a wide array of options and possibilities when it comes to their events. We look forward to building on this in the second half of 2019, engaging with our stakeholders to promote the city, convert bids into more wins and identify new events to bring to Dubai.’’

Dubai is gearing up to host Expo 2020. The event will see the opening of the Dubai Exhibition Centre, a 45,000 sq metre building, which will host events during the six-month festival of ideas.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.


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