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‘It was a bad year for digital dinosaurs’, Giuseppe Marletta, MD – Europe, ACC

The last twelve months have challenged association leaders to respond quickly to unfolding events and meet the evolving needs of their members. Our guest on this edition of Deep Dive wears two leadership hats – one executive, the other volunteer.

Giuseppe Marletta is Managing Director – Europe at the Association for Corporate Counsel and President of the European Society of Association Executives.

Amongst other things, we discuss the importance of letting go (0:36), how to demonstrate value when your members are busier than ever (4:12), why breakfast meetings in Paris are off the agenda (06:52), why lean governance is essential (11:42), the importance of peer-to-peer networking (16.25), and why associations need to prove they have learned the lessons of 2020!

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