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Deep Dive: UFI’s Kai Hattendorf on crisis, recovery and very British problems…

“I was looking at the list of things that were allowed to reopen in the UK. It was very British. Model villages. Outdoor ice-rinks. No disrespect – but I don’t think the economic impact of ice rinks really compares to business events”.

In this edition of Deep Dive we talk to Kai Hattendorf, MD and CEO of UFI, The  Global Association of the Exhibitions Industry. We wanted to know: why do some governments understand ‘business events’ while others don’t? Should we have sympathy for policymakers? Why have the undemonstrative Japanese been losing their reserve? And why do associations matter so much in times of crisis?