Seoul upgrades event platform as hybrid ‘trend’ becomes reality  

The Seoul Convention Bureau has relaunched its 3D MICE event platform with multiple upgrades to help planners organise online events in this hybrid era.

Initially launched in August 2020, the platform is a virtual 3D representation of the city Seoul featuring several significant landmarks and spaces that in the non-virtual world could never be used to host events, such as the Changdeokgung Palace and the Seoul Botanic Garden.

The Virtual Seoul 2.0. platform now features four new venues for planners to host their online events in, including Nodeul Island, Seoul’s unique venue in Hangang river, Seoul City Hall and Seoul Tourism Plaza each serving as an outdoor exhibition area, open stage and a business meeting room.

New features also include a content management system that allows event planners to customise their events without going through any IT staff.

The upgrade comes as the hybrid event format remains an essential cog in the international events machine. “Since Virtual Seoul 2.0 was designed to cover most event types of the MICE industry it will serve a full function as an event platform capable of earning more hosting,” Seoul Tourism Organization director, Jihyun Kim said.

“Hybrid events are not a trend anymore but another format settling down in the field with ‘living with COVID’ days. As one of the pioneers in this new field, it is the time to be more active in marketing the platform.”

The online city has nine 3D graphic venues in total that double up as attractions for delegates to explore during their time on the platform. Related functions of exhibitions have also been added such as scheduling business meetings including between buyer and seller, exchanging digital business cards, and managing a booth with promotion videos and brochures.

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