Sheffield ambassadors secure inaugural knee conference

Sheffield has welcomed more than 200 international delegates to the first ever International Child and Adolescent Knee Congress.

Taking place at Sheffield City Hall, the inaugural two-day conference has been organised by local conference ambassadors and orthopaedic surgeons Nick Nicolaou and Fazal Ali.

Valued at £250k in economic impact to the city over the two days, the event is the first of its kind bringing together some of the most experienced medical specialists and academics from around the world, to discuss the treatment of knee injuries and disorders – and is set to remain in the city long-term.

Emma France, business tourism manager at Marketing Sheffield, said: “Nicolas and Fazal are fantastic champions for Sheffield and this is proof of the successful work of conference ambassadors. What’s even more special is that this event is home-grown due to the expertise in the city- and will remain here.

“Sheffield is increasingly building its international profile through close working with the ICCA, our ambassadors and universities and we are looking forward to welcoming more international delegates to Sheffield across the year.

“And it’s not just the big event venues and hotels that benefit, as there’s often lots of fringe activity around these types of events, this being no exception”.

According to the latest annual report conducted by the International Congress and Convention Association (ICCA), Sheffield ranks in the top 10 most popular English cities for hosting international conferences, while research commissioned by Marketing Sheffield each year shows the Steel City’s conference market is estimated to be worth around £152 million to the local economy.

With plans for the International Child and Adolescent Knee Congress to become an annual event in the city and ambition to develop further related events, the conference is set to become another key addition to the city’s growing business tourism profile.

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