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Three’s the magic number as Melbourne announces major congress wins

The Melbourne Convention Bureau (MCB) announced a series of major congress wins for the city, due to take place across the next eight years.

The International Trade Union Congress 2022, The International Conference on Social Work in Health and Mental Health 2022 and The International Geographical Congress 2028 have all selected the Victoria state capital to host the events.

“The University of Melbourne and Institute of Australian Geographers were delighted to learn that Melbourne has won the bid to host the International Geographical Congress in 2028,” prof Ian Rutherfurd, School of Geography at University of Melbourne said.

“Many people might not realise that Melbourne is a powerhouse of geography in Australia – in our universities but also in our schools. All of these geographers will be working together to deliver this major international event in eight years’ time. This success would not have been possible without the amazing support and tireless work of the Melbourne Convention Bureau.”

These high-profile business events will deliver a $24.8 million economic contribution to the state, almost 15,000 room nights to boost the Victorian hotel and accommodation sector and drive 3,750 delegates through the Melbourne Convention and Exhibition Centre doors.

Melbourne Convention Bureau CEO, Julia Swanson said: “While we are presented with a challenging landscape, I’m pleased to say that MCB continues to secure international business events for Melbourne which will play a significant role in Victoria’s economic recovery in the years ahead.

“News of these timely wins will provide a boost in the sector, instil ongoing confidence in attracting international business events to Victoria, and acknowledge their positive impact on the visitor economy, including boosting hotel occupancy, visitation to attractions and restaurants and dispersal across regional Victoria.”

These three conventions add to the already burgeoning list of major business events included in the programme of international events secured by the MCB for the years ahead.

“MCB has worked tirelessly with our clients to reschedule their business events, rather than cancel. We’ve had success here, with 70 per cent of planned events rescheduled to next year, subject to the opening timeline for Australian borders,” added Swanson.

“This is a testament to the resilience of our industry, the can-do attitude of the MCB Team and Team Melbourne – our partners, and with support from the Victorian Government, City of Melbourne and Business Events Australia.”