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Tiny Luxembourg has big ambitions for international associations

The newly created Luxembourg Convention Bureau wants to become a leading destination for international association meetings.

The tiny European country says it ambition is to rank in the top 50 of the annual ICCA (International Congress and Convention Association) rankings, which measure the number of internationally rotating association meetings per city and country.

Francois Lafont, CEO of business events Luxembourg, said: “Luxembourg  has the quality of being one out of three capitals of the European Union, its excellent connectivity, its location in the heart of Europe and its innovative economic sectors will definitely secure Luxembourg on the agenda of international congress organisers.”

The bureau was set up to optimise the country’s meetings and events offering with strong support from the government.

It aims to build upon Luxembourg’s economic and scientific strengths, with an emphasis on securing association meetings from its key economic and research sectors, as well as regional and European corporate and incentive events.

The main sectors that Luxembourg has identified are automotive, cleantech, finance, IT, life sciences, logistics, manufacturing, maritime and space.

“We are working on putting together an ambassador programme at the moment and we want to ensure we pick the right people from the main sectors we have identified,” Lafont added.

Luxembourg has also announced strategic partnerships with key industry players such as Luxinnovation, its national innovation agency and Luxembourg Institute of Science and Technology (LIST) which aim to further highlight the local knowledge expertise.