Vaccine luminary made meetings ambassador for Korea

One of the most distinguished figures in the field of vaccines and infectious diseases has been made an Honorary Ambassador for the meetings and events industry in Korea.

American Jerome Kim, who has served as Director General of the International Vaccine Institute (IVI) since 2015, was appointed during a ceremony at IVI headquarters in Seoul.

The honour was bestowed by Minister Hwang Hee, from the Ministry of Culture, Sports and Tourism and President Ahn Young-bae from Korea Tourism Organization.

The IVI was established in 1994 under the United Nations Development Programme and has a specific mandate to design and develop vaccines for people in developing countries.

As ambassador, Kim will participate in interviews with the international meetings industry media to promote Korea as an attractive destination to hold conferences and events.

Director General Kim said: “Korea has ideal conditions to become a world-class tourism and MICE powerhouse. With the prevention of the pandemic through vaccines and various measures, it is anticipated the Korean tourism and MICE industry will take a big leap forward thanks to the worldwide spread of Korean culture such as K-pop and movies.”

Lee Young-geun, director of the MICE Planning and Management Team of Korea Tourism Organization, said: “The contributions of Director General Kim, with his global recognition and credibility, will help greatly in promoting safe travel in Korea.”

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