Washington DC focuses on knowledge to stay US congress capital

Washington DC is to focus on three new ‘knowledge hubs’ for its 2019 marketing to the international association community in an effort to maintain its position as number one congress destination in the USA.

Transportation, government advocacy and sustainability will form the three new pillars of the US capital’s attractions for congress organisers. This are in addition to the already established vertical
communities of biotech & pharma, education and technology.

Elliott Ferguson, CEO of Destination DC, announced the new priorities at trade show Imex America where he pointed out that two million international visitors make up on 9% of the total number but
27% of expenditure. He also announced the opening of 20 new hotels in the next couple of years.

But vice president of convention sales and services Melissa Riley underlined the fact that her city “doesn’t just sell the infrastructure. She added: “Last year we booked more than 100,000 room nights by positioning the knowledge economy. The website describes our knowledge hubs and suggests how clients might find speakers and sponsors.”

Ms Riley pointed to the World Gas Congress in June 2018 with 10,000 delegates from more than 100 countries, delivering US$11.4m dollars in economic impact, as an example of the business being attracted to Washington DC.