Deep Dive

Deep Dive S4Ep4: People arent just a segment in your marketing strategy  Marjorie AndersonMarch 10, 2022Deep Dive S4Ep4: People arent just a segment in your marketing strategy Marjorie AndersonAMI editor James Lancaster talks to Marjorie Anderson, founder Community by Association, about how associations should integrate Diversity, Equity and Inclusion into their membership programmes...Revenue diversification is the challenge - Carola van der HoeffFebruary 24, 2022Revenue diversification is the challenge - Carola van der HoeffJames Lancaster talks to newly elected president of AC Forum, Carola van der HoeffDeep Dive S4EP2: Theres a craving for face to face - Nikki Walker  MCI GroupFebruary 9, 2022Deep Dive S4EP2: Theres a craving for face to face - Nikki Walker MCI GroupAMI Editor James Lancaster catches up with Nikki Walker, Global VP Engagement - Associations & Communities, MCI Group to talk about the future of membership...Deep Dive S4EP1: The metaverse wont happen  Marc MekkiJanuary 26, 2022Deep Dive S4EP1: The metaverse wont happen Marc MekkiJames Lancaster interviews new AMI columnist Marc Mekki about the function of associations in a post-pandemic era and the role technology might  - or might not - play.Deep Dive S3EP4: You have to make tough decisions  Martin BoyleDecember 13, 2021Deep Dive S3EP4: You have to make tough decisions Martin BoyleMartin Boyle, CEO of IACPO, the International Association of Professional Conference Organisers, joins Holly Patrick on this episode of Deep Dive to discuss the golden rules of being a strong leader, why we need to start looking forward to the exciting times ahead and why is it absolutely necessary to...Deep Dive S3EP3: John Martinez  CEO ShocklogicDecember 1, 2021Deep Dive S3EP3: John Martinez CEO ShocklogicJohn Martinez, CEO of event management software company Shocklogic, grew up in the slums of Caracas, Venezuela, with 19 adopted siblings before eventually going on to gain a PHD in Quantum Physics from M.I.T. In this edition of Deep Dive he explains how his extraordinary upbringing shaped his values...Be less afraid and take risks  Mark Cooper  CEO of IACCNovember 23, 2021Be less afraid and take risks Mark Cooper CEO of IACCOn this episode of Deep Dive, Holly Patrick asks Mark Cooper, the CEO of the International Association of Conference Centres and chair of the Events Industry Council, whether it’s okay for association leaders to take to calculated risks, how important is it to surround yourself with a good team in a...Deep Dive S3EP2: Communication is crucial  Annamaria IagnoccoNovember 11, 2021Deep Dive S3EP2: Communication is crucial Annamaria IagnoccoHow have association leaders managed through the pandemic, how have they overcome challenges and how have they adapted to lead from the front in a post-pandemic era? Here to discuss all this and more with Holly Patrick is professor Annamaria Iagnocco, president of the European Alliance of Associations...Deep Dive S2EP1: We need purpose  Geneviève LeclercOctober 18, 2021Deep Dive S2EP1: We need purpose Geneviève LeclercGeneviève Leclerc, managing director of the International Society of Limnology, talks to AMI editor James Lancaster about Meet4Impact, the not-for-profit movement she co-founded in 2019, which aims to encourage associations and host destinations to create more sustainable, impactful meetings that...Deep Dive S2: We need to talk about what happened  Julius SolarisOctober 1, 2021Deep Dive S2: We need to talk about what happened Julius SolarisJulius Solaris, VP marketing strategy, events at Hopin, wants the meetings and events industry to have a serious conversation about the toll the pandemic has had on mental health. Here he talks to AMI Editor James Lancaster about burnout, denial, and the need for leadership from associations...Show More